IBM - Wimbledon
** This project was delivered in Flash and Adobe has stopped supporting Flash as of 31/21/2020. I have screen recorded some of the visual assets below. **
Brief:
Develop the 2007 IBM Wimbledon campaign. The work needed to fit under the broader above the line 'What makes you special?' campaign.
Solution:
We decided to show the behind the scenes view to Wimbledon - quite literally peeling back the layers. What really goes on behind the scenes and how IBM solves problems in the face of immense pressure, showing they are the innovators' innovator.
My role in ogilvy for theis project:
Online Creative Lead, concepts and art direction.