Psoriasis: The Naked Truth

client: Ogilvy Healthworld | Wyeth Pharmaceuticals

Brief: Concept & design a website to promote The Naked Truth campaign by Wyeth, an educational programme to raise awareness of the physical and emotional impact of psoriasis.

Solution: There was a real world exhibition of people suffering from psoriasis photographed by prominent photographers. I created a gallery site exploring the back stories of people featured. What do they really think?